Thursday, May 9, 2013

English: Mediatek MT1389DE, a chipset for DVD player. (Photo credit: Wikipedia)

I always have a soft spot for Mediatek , I appreciate what they're doing to try and bring high(er) performance devices to the the group of people who in the past might have to settle with slow , lumbering devices.
In 2011 they launched the MT6575 a single core A9 based SoC that powered a large number of Chinese built ICS running devices with performances comparable to early 2010 era flagship phones, priced between $150-200. Suddenly then being poor doesn't mean that you have to be stuck with outdated software and old SoCs.
In 2012 they launched a dual core A9 based SoC clocked at 1.2 ghz which was immediately absorbed by Chinese phone manufacturers, big and small, racing to bring $150-250 dual core powered 5 inch devices to market. This time around, being poor doesn't mean that you cannot enjoy butterized Jelly Bean experience on a huge screen.
This year , Mediatek has gone bolder by launching two SoCs. First is the MT6572 which is an ARM A7 based dual core chip , basically offering last year's MT6577 performance levels with improved battery coming from 28nm fabrication.
The second one is a quad core chip called the MT6589 That is set to bring quad core performance to the low end to midrange market.
I'm looking forward to see the kind of devices that Mediatek's 2013 chips will power and how they would affect the low end market this year.
Note for North American readers:
To try and appreciate the importance of being able to buy a dual core, 5 inch Jelly Bean device in 2012 for US$250: consider that the Note 2 and the iPhone 5 cost north of US$800 in non subsidized markets.

MediaTek MT6572 chip outed to give entry-level smartphones much-needed boost